When a business owner establishes a business online, he has to make marketing plans that work instantly. When an established business when comes online, it has to show up among the competitors. Thus, the marketers choose to do paid marketing that instantly brings results and increases reach. A good business has names and a good quantity of potentials customers and leads. But how do businesses achieve visibility on the internet? What increases their discoverability? The answer is the best bidding option. A bid is an amount you set as a cost per click. Every time someone clicks your ads, you pay for this click. But the question is which bidding option is best for an advertiser? A bidding option best suitable for an advertiser focused on direct response marketing goals. Because the process of biding provides instant results. If you look at google pages, you will always find ad pages options on the top. why do you ask? Because advertiser’s main objective is to drive traffic, gain visibility and thus convert traffic into potential customers. All they have to see is which biding option best suit their need?

For advertisers, Cost-per-click (CPC) is the best bidding option that helps generate potential leads and customers and increase social visibility. Advertisers run direct response campaigns to pursue customers to buy their products and visit the website by receiving updates via email. A potential customer will keep visiting your website if it is providing him/her with valuable products. It is the main target of the advertiser to get attention and increase the conversion rate. To understand the process, let’s look at Cost per click first.

Cost Per Click: the best suitable bidding option

Cost-per-click (CPC) is a bidding option that advertisers use to increase the click rate. The CPC cost that you pay for every click is called Pay-Per-Click (PPC). You pay a set amount of price called to bid for every click they receive on their ad. For example, if a bid is $0.1 the advertiser will be charged $0.1 every time someone clicks the ad. When you run CPC campaigns, you set a maximum bid or max CPC. You will cost the exact amount you have selected as max. CPC. There are two options available when it comes to cost per click

• • Manual Bidding

It is when you set a bidding amount and pay every time some clicks your ad.

• • Automated Bidding

It is when Google gives bidding options to select for the best results. However, It is crucial to select the right bidding strategy, take time with the process and keep optimizing for better results. The suitable option is automated bidding which lets google take decisions on your behalf and select bidding options that have many benefits related to bidding.

Automated bidding benefits advertisers because it works through machine learning to set bids. It allows advertisers to bid only on clicks from a specific group and serve ads at a specific time. It is also an auction-specific option that increases the conversion rate and thus saves time. To run a PPC campaign, there are many options available that increase your chance of gaining new visitors to your website. The options are

• AdWords
• Google Ads
• Facebook Ads

CPC Bidding: direct response marketing/advertising goals

A bid is an amount called cost per click. Every time someone clicks on ads, you pay a cost per click. But the focus is on using the best bidding option if you are an advertiser. CPC is a bidding option best suitable for an advertiser focused on direct response marketing goals. While all options function to increase potential customers and leads, Google ads are widely used for PPC campaigns. Why do you ask? Google ads help to spread the word using different advertising mediums such as search ads, display ads, and video ads. The bidding on these options guarantees to generate potential leads. While you pay the bidding amount for clicks you will get new visitors to your website and these visits increase your visibility.

The ad icon page option is on the top because you pay for clicks, and Google ads help you grow instantly where you can establish a position among your competitors. While paying for clicks can generate an immediate response from consumers to quickly generate new leads, it also allows you to analyze the overall performance with google analytics. Hence, best bidding options like Cost per click help advertisers focus on direct response marketing and advertising goals to generate immediate consumers responses and drive more traffic and potential leads.