Growth hacking the algorithm:
Tip 1: Focus on generating good quality contextual content, nothing can beat good quality content. It’s like algorithm is designed to help your content find the right audience if its high in quality.
Tip 2: First few seconds and minute are important as soon as you post. This hack has worked well, where your community supports each other updates and gives an instant engagement boost in first few seconds and minutes of that post going live.
Tip 3: Live video beats all other kind of content. As it’s an instant notification to everyone + gets a priority in the newsfeed.
– Ali Salman
Don’t link externally. Photos and videos always perform better on Facebook because, besides being visually appealing, they don’t take users away from Facebook. Facebook wants users to stay on Facebook, the more businesses can avoid linking to external sites, the better the reach for those posts will be.
– Beverley Theresa
The most basic way to increase Facebook engagement and your number of followers, is to create a special Facebook Page for your Internet business and post to that Page, rather than to your Facebook Profile, the latter of which is limited to 5000 ‘friends’. Too, you want to post messages to your Page that are always relevant and consistent with the interests of your audience, always with a mind to reinforce your brand presence. Keep your focus and narrow and specific.
Customizing and adding integrations to your Facebook Page also helps to increase engagement. Customizations that you can integrate include, but are not limited to: email capture forms, quizzes, RSS feeds, podcasts, landing pages and other custom tabs. Focus always on creating content that engages your readership to encourage them to subscribe to your email list, from which you can bring them back to your website and point them in the directions that they want to go, i.e. products that you are promoting.
– Rosalind Gardner
Be real. Pages that resist the urge to post from a dashboard, and instead use the native Facebook interface almost always perform better. Also, engagement matters. Posts that have engagement perform better organically than posts which do not.
Get your people, your community, your customers, to be a part of what you’re doing on Facebook, react to posts, comment on posts, and give them a reason to want to celebrate and share that content—and they will.
Facebook is a machine, this is true. But people are human. When you treat what you’re doing on Facebook like it matters, or should matter, to the human beings you want to engage with, interact with, do business with, educate, assist, serve, it will pay off. Every time.
– Shelly Kramer
1. Post when your followers are online: The best way to quickly increase your Facebook post reach requires very minimal effort but has a massive impact on engagement. This involves posting when the highest number of your followers are online. Don’t worry though, you don’t have to interview every single one of your followers to find out when that is. Instead check out the “”Posts Report”” within your Facebook Insights dashboard. Facebook automatically provides you with the best days of the weeks and hours to post to make sure you are reaching the maximum number of people.
2. Use Post Targeting: Most Facebook marketers think that post targeting is restricted to paid advertising only. But that is not the case. Facebook allows you to target organic posts meaning that you can segment your followers based on age, education, location, and even their interests.
An example of how this can be useful is by imagining you are a restaurant marketer responsible for running the page of one of your branches offering a weekday happy hour. You are trying to increase restaurant reservations organically and don’t have the budget to allocate to ads. Organic targeting allows you to post content about your latest promotions and only target those that are above 21, living or working near your restaurant, and show them your post only at specific hours.
Instead of posting to all your followers at once and hoping to appeal to a minority, this gives you the power to engage just those that fit your demographic, which boosts your engagement.
– Saif Alnasur
1. AUTHENTIC and compelling images. Personal and candid images and video perform 3X or better than slick high-quality corporate imagery. Embrace employees, customers, and the human element of your company to grab attention and significantly increase the performance of your ads. Keep text to a minimum – say what you have to say through video, or in the text field, not in the image.
2. Tell a story. Many people make the mistake of keeping ad text short enough to stay above the “”Read More”” expansion on the ad. Tease something awesome up top, then tell a story that people want to read. Of course, you don’t want to write a novel, but you can feel free to take the space you need to get your story and point across. Bonus – when people click “”Read More,”” it counts as a click on the ad, raising your relevance score due to the engagement, and can result in lower costs overall.
3. The main rule is to tell a story and be conversational, authentic, and engaging. This is, admittedly, the opposite of most advice that tells you to be short and to the point, giving a compelling value statement to make people click. That may be true if all you care about is the click. But I’m pretty sure we’re all in business because we care about money, not clicks. I’ve consistently found in everything I’ve done on Facebook that a personal and engaging story performs much better than “”ad copy.””
– Ted Rubin
It’s no secret Facebook’s organic reach has taken a hit. In order to increase post reach, we’ve found a small paid investment for each post can highlight ‘winners’ -or those posts which are getting the highest engagement rates. At that point, a larger investment can be put behind those ‘winners’ to not only increase the overall exposure of the content but increase the overall engagement across paid and organic.
I have seen that posting links from your blogs on Facebook reduces the reach of your page, rather than increase it. Facebook limits the reach of external links. In order to increase the reach of your Facebook page, it’s better to share images and videos. Another tip is to keep a close tab on the posting frequency. If you are not producing a lot of content, limit the number of posts to 1-3 per day (unless you offer great content verity). Posting more on Facebook doesn’t mean that your posts will reach more people.
– Jon Clark
1. Choose something with invested interest. If you create a post that falls in line with you audiences beliefs you will see more likes and shares because of it.
2. Always try and create the best creative as possible, think slideshows, video and data. If you have a great graphic about a particular topic with great data people will share it.
3. Be emotionally engaging, nothing helps trigger sharing and likes more than getting inside your ideal client’s minds and hitting them right in the feels. Think about pain points and what keeps them up at night.
– Chris Labbate