Ad analysis evaluates the strategies and tactical elements of an ad that convey a message. If you see an ad on Tv or YouTube, have you ever wondered why these specific ideas and scenes have been displayed in a particular manner? From places to the clothing of an actor/actress convey a branding message. An ad evaluation provides insights into the main features that ads highlight and thus engage the audience. Because an ad producer has certain objectives related to the product. It is, therefore, crucial to understand the strategic and tactical elements of an ad. What is it and how it is done?

Based on insight, you can easily access the main objective of Shan Masala’s ad is to provide awareness of sharing family responsibility.

Ad Analysis: Tactical Elements

Tone

The tone of the ad is emotional. There is an element of resilience in the whole video. Because the Shan Masala ads always come up with resilience and motivation plugging the idea of tasting happiness. Thus, the ad has a tone of resilience and motivation.

Characters

The characters show a middle-class setup. Whereas the actress is signifying a married female packing food to deliver The husband is waiting for her wife to serve lunch. The idea of online business has become very famous since services like food panda started delivering food online. Starting an ad with an idea relatable to a female business is something that instantly hooks the target audience. Why do you ask? Here, the idea makes females picture themselves in this ad and thus women get more attracted to click this ad.|

Vocals and Sounds

The variations in sounds change the insight of a situation. When the ad started there was a low-tone inspirational tone that highlighted the primary idea of the ad. She sees that there is only one Naan bread left, and then it changes to a condescending tone. When the husband shares bread with her wife, the inspirational tone increases highlighting the joys of serving together; eating together.

Visuals

The ad begins with a scene where the wife is packing food for delivery. Her husband is waiting for her wife to serve food. She serves and leaves quietly. When her husband sees there is only one naan to eat. He takes the food tray to her wife and shares food with her. if you notice, the husband’s concern is highly crucial which is shown when he sees that there is only one naan available. The visuals highlighted his concern that her wife is hungry as well. It is also highlighted that wife is also sharing the financial responsibility of her family with her husband.

Message

The message is very much clear that sharing that it is not only on the wife to make food and be responsible for the home. But it is a mutual thing for husband and wife to share responsibility and happiness. As the slogan goes: “Taste the happiness”. Hence the objective of plugging in the idea of sharing responsibilities is achieved.

Conclusion

Hence, strategic and tactical elements are crucial to do ad analysis. While strategic elements highlight the importance of keeping objective at the forefront, the tactical elements demonstrate are the main components that make an ad a powerful message. It is, however, crucial to understand that making ads that are relatable to people can persuade more audiences to buy a product. The product becomes a part of their story and they consider buying it. While the utility of the product is there, the influence that a product has on people is something that motivates them to buy it. Therefore, the marketing plan works on changing people’s perspectives by making emotional ads that create an impact on their lifestyle.