Growth hacking the algorithm:

Tip 1: Focus on generating good quality contextual content, nothing can beat good quality content. It’s like algorithm is designed to help your content find the right audience if its high in quality.

Tip 2: First few seconds and minute are important as soon as you post. This hack has worked well, where your community supports each other updates and gives an instant engagement boost in first few seconds and minutes of that post going live.

Tip 3: Live video beats all other kind of content. As it’s an instant notification to everyone + gets a priority in the newsfeed.

– Ali Salman

Don’t link externally. Photos and videos always perform better on Facebook because, besides being visually appealing, they don’t take users away from Facebook. Facebook wants users to stay on Facebook, the more businesses can avoid linking to external sites, the better the reach for those posts will be.

– Beverley Theresa

The most basic way to increase Facebook engagement and your number of followers, is to create a special Facebook Page for your Internet business and post to that Page, rather than to your Facebook Profile, the latter of which is limited to 5000 ‘friends’. Too, you want to post messages to your Page that are always relevant and consistent with the interests of your audience, always with a mind to reinforce your brand presence. Keep your focus and narrow and specific.

Customizing and adding integrations to your Facebook Page also helps to increase engagement. Customizations that you can integrate include, but are not limited to: email capture forms, quizzes, RSS feeds, podcasts, landing pages and other custom tabs. Focus always on creating content that engages your readership to encourage them to subscribe to your email list, from which you can bring them back to your website and point them in the directions that they want to go, i.e. products that you are promoting.

– Rosalind Gardner

Be real. Pages that resist the urge to post from a dashboard, and instead use the native Facebook interface almost always perform better. Also, engagement matters. Posts that have engagement perform better organically than posts which do not.

Get your people, your community, your customers, to be a part of what you’re doing on Facebook, react to posts, comment on posts, and give them a reason to want to celebrate and share that content—and they will.

Facebook is a machine, this is true. But people are human. When you treat what you’re doing on Facebook like it matters, or should matter, to the human beings you want to engage with, interact with, do business with, educate, assist, serve, it will pay off. Every time.

– Shelly Kramer

1. Post when your followers are online: The best way to quickly increase your Facebook post reach requires very minimal effort but has a massive impact on engagement. This involves posting when the highest number of your followers are online. Don’t worry though, you don’t have to interview every single one of your followers to find out when that is. Instead check out the “”Posts Report”” within your Facebook Insights dashboard. Facebook automatically provides you with the best days of the weeks and hours to post to make sure you are reaching the maximum number of people.

2. Use Post Targeting: Most Facebook marketers think that post targeting is restricted to paid advertising only. But that is not the case. Facebook allows you to target organic posts meaning that you can segment your followers based on age, education, location, and even their interests.

An example of how this can be useful is by imagining you are a restaurant marketer responsible for running the page of one of your branches offering a weekday happy hour. You are trying to increase restaurant reservations organically and don’t have the budget to allocate to ads. Organic targeting allows you to post content about your latest promotions and only target those that are above 21, living or working near your restaurant, and show them your post only at specific hours.

Instead of posting to all your followers at once and hoping to appeal to a minority, this gives you the power to engage just those that fit your demographic, which boosts your engagement.

– Saif Alnasur

1. AUTHENTIC and compelling images. Personal and candid images and video perform 3X or better than slick high-quality corporate imagery. Embrace employees, customers, and the human element of your company to grab attention and significantly increase the performance of your ads. Keep text to a minimum – say what you have to say through video, or in the text field, not in the image.

2. Tell a story. Many people make the mistake of keeping ad text short enough to stay above the “”Read More”” expansion on the ad. Tease something awesome up top, then tell a story that people want to read. Of course, you don’t want to write a novel, but you can feel free to take the space you need to get your story and point across. Bonus – when people click “”Read More,”” it counts as a click on the ad, raising your relevance score due to the engagement, and can result in lower costs overall.

3. The main rule is to tell a story and be conversational, authentic, and engaging. This is, admittedly, the opposite of most advice that tells you to be short and to the point, giving a compelling value statement to make people click. That may be true if all you care about is the click. But I’m pretty sure we’re all in business because we care about money, not clicks. I’ve consistently found in everything I’ve done on Facebook that a personal and engaging story performs much better than “”ad copy.””

– Ted Rubin

It’s no secret Facebook’s organic reach has taken a hit. In order to increase post reach, we’ve found a small paid investment for each post can highlight ‘winners’ -or those posts which are getting the highest engagement rates. At that point, a larger investment can be put behind those ‘winners’ to not only increase the overall exposure of the content but increase the overall engagement across paid and organic.

I have seen that posting links from your blogs on Facebook reduces the reach of your page, rather than increase it. Facebook limits the reach of external links. In order to increase the reach of your Facebook page, it’s better to share images and videos. Another tip is to keep a close tab on the posting frequency. If you are not producing a lot of content, limit the number of posts to 1-3 per day (unless you offer great content verity). Posting more on Facebook doesn’t mean that your posts will reach more people.

– Jon Clark

1. Choose something with invested interest. If you create a post that falls in line with you audiences beliefs you will see more likes and shares because of it.

2. Always try and create the best creative as possible, think slideshows, video and data. If you have a great graphic about a particular topic with great data people will share it.

3. Be emotionally engaging, nothing helps trigger sharing and likes more than getting inside your ideal client’s minds and hitting them right in the feels. Think about pain points and what keeps them up at night.

– Chris Labbate

SEO sounds amazing at first; and it is, however, what is SEO without doing it right? There is no point in betting your money on a marketing tool when you don’t know the best techniques and strategies. SEO is game-changing when done right, and we mean it. Businesses all over the world have flourished due to this game of keywords and page optimization. In order to win the game, you have to learn how to play the game. SEO isn’t an impossible concept to understand, it just takes a few minutes of your time to read and learn about how it works. If you want to achieve the ultimate success with SEO, here are the top 7 best SEO strategies for 2018:

1. Understand the SEO Process

You may have heard of SEO as the marketing tool that gets your website on Google. However, in order to ensure your website actually appears on Google, you will need to fully understand the process of SEO. That includes keyword searching, page creation, page optimization and link building. Even if you’re paying an agency to perform Auckland SEO services for you it is important you understand the process to ensure they are doing an exceptional job.

2. Don’t Expect Results Overnight

Just like with anything else in life, do not expect overnight results. However, SEO has proven to show results faster than any other Internet marketing tool. Think of SEO as a poker game between the agent and Google. It takes plenty of patience and adjustments because no one can fully understand how Google (or other search engines) works.

3. Avoid Over Optimizing

Over optimizing means keyword stuffing or trying too hard when building links and making them too fancy. Google denies websites that do not look natural. Avoid adding more than 3 keywords per page, and you generally want to use the same three keywords on each page. Don’t go crazy with optimizing, just keep it simple.

4. Content Is Everything

The most important part of your website and ranking high on search engines is having outstanding content. Every page must be well-written, clear and concise. Every article must provide value to your audience, giving your product or service purpose. Search engines tend to favor websites that have engaged readers, and you can achieve more engaged readers by always adding new content, keeping it interesting, and making it valuable.

5. Use a Good Keyword Tool

The most asked question when it comes to keywords is how do you know which keywords are best for your company? First of all, do not ever start writing content on your pages without doing a keyword search. The most credible and popular keyword search is the Google Keywords Tool. This is where individuals can discover synonyms and keywords that are used in popular searches.

6. Create a User-Friendly Website

This part is usually in the hands of your web design team and needs to be squared away well before you start the process with an SEO company in Auckland. Your website needs to be easy to navigate and the design needs to be attractive.

7. Short and Sweet URLs

Ensure all your main keywords are in your URL but keep it short for best results from your SEO in Auckland. Short and simple URLs are the highest ranked websites on search engines.

SEO is quickly becoming the number one strategy for businesses to expand their target audience and increase sales, but many businesses are still catching up to the idea that they need SEO and a strong web presence. If a business doesn’t invest in SEO right off the bat, they’re losing out on the benefits of SEO and the ways in which it can make a business skyrocket to success.

There are a ton of marketing companies today claiming to have the best SEO, but in reality, not all of them can be the best. At Just SEO, we stay ahead of the competition by ensuring first-page results to enhance your company’s long-lasting success. We are an Auckland SEO company dedicated to helping you take your business to the next level. Here are some of the services we offer at Just SEO and the benefits that our services bring to you.

Our Services

At Just SEO, we help local businesses reach success through our professional SEO services. Serving the Auckland community, our team produces optimum results for small or large business websites. We leverage our years of experience and industry know-how to maximize customer conversions and improve your opportunities for increased sales. Our SEO services include:

• • Guaranteed First-Page Results
  • Keyword Research
  • SEO Audits
  • High-Quality Backlinks
  • Custom-Tailored SEO Plans
  • Long-Term Success
  • Return on Investment
  • Solutions to Fit Your Budget
  • Excellent, Friendly Support Staff

Benefits of Just SEO Services

When you select Just SEO, you receive the many benefits of our superior SEO services. We guarantee first-page results and ensure that you see an excellent return on your investment. Our services bring your business numerous benefits including:

Creating New Customers

SEO can bring in new visitors who will potentially become loyal clients. They wouldn’t be on your website unless they searched for your specific product or service, and SEO helps them land on your page. These new visitors are likely here to stay, making your investment entirely worth every penny. Unlike billboards or social media ads, SEO specifically allows those who need your service or product find your company.

Increasing Sales

Research has shown that online ads hardly work on internet searchers, but the first items in search engine results do. By landing your business’ website on the first page of search engine results, we optimize your chances for increased sales. SEO targets people who searched for your specific service to fulfill a need they currently have. With SEO, you get the best ROI because it ensures people who are already looking for your services or product will find it. Our successful SEO campaigns have led to numerous increased sales for many of our happy clients.

Providing Strong Credibility for Your Company

The higher you rank on Google, the more credible your business seems to your audience. Online users are more likely to choose the company whose website is one of the top three options on their search results rather than at the bottom or on the second page. That is why we strive to guarantee your business first-page results, so that anyone searching for your services or products will immediately recognize the credibility of your business.

Contact Us!

Whether you’re new to SEO or are looking to switch to an Auckland SEO company with superior results, we are here to optimize your ranking and drive your success. At Just SEO, your success is our business. Contact us today for professional SEO services!

It is always important to understand a marketing tool you are investing in. SEO is not always the easiest concept to understand, most business just invest in it because they know they need it. The good news is, you did the right thing investing in SEO. There is much more to search engine optimization than just ranking a website high on the search engines. In fact, once you understand the entire process you will feel even more confident in your investment in Auckland SEO services. In case you didn’t know what you were paying your SEO company Auckland for, now you will understand where all your money is going. Learn all about the SEO process and what it takes to get your website high in the search engine results:

Keywords

The most important aspect of SEO is keyword search. Before you can execute a plan of action to get your website high on the search engine, you need to know which keywords you need to target. This means the most searched words that have a connection with your product or service will need to be targeted on each page on your website. For example, those who need a plumber might search for a plumber near me or best plumber. This means you need to include at least two of those keywords on each page on your domain. Your SEO Auckland team will work diligently to choose the highest ranking keywords that relate to your product or service and insert them into your website.

Creating Pages

Once the keywords have been established, the job of the paid SEO agency is to create new pages to help rank the new keywords. If you don’t have any relevant pages on your site, then you basically have no chance of ranking. All you have to do is get the keywords on all the pages on your website. If there aren’t any pages that use any of these important keywords, your agency will likely create new page content that includes the keywords. In other cases, companies prefer to create new pages that target these keywords, so their original pages aren’t touched. This is what is required to rank:

Every page includes the targeted keywords
Each page is unique in content
Keep the URL simple and to the point of the domain
Avoid targeting more than two keywords per page

Page Optimization

This is the techy part of SEO that clients usually never hear about. It is actually quite simple to understand, it may be helpful to you as the business to know what your SEO service is doing behind the scenes. Once the pages are established the SEO agency will then make modifications and perform technical back-end work to your pages, so the search engines can understand them in order for them to be ranked.

Link Building

Before you start thinking SEO is all about keywords, you need to learn about link building. Unfortunately, the SEO process is not finished. Although you chose the most popular keywords to include on your pages, which also means hundreds of thousands of other companies did too. Your SEO agency will build the ultimate link for your website to ensure search engines rank your business.

SEO is a widely used form of Internet marketing that businesses are investing a lot of their time and money. In order to appear at the top of search engine results your website needs SEO. Search Engine Optimization is the tool that marketing agencies use to ensure your company is showing up on the results page of individuals who are searching for a related product or service. Without SEO, your business might as well be non-existent. In fact, SEO is one of the most important marketing tools today. The SEO company Auckland works hard to learn the algorithm of the search engine in order for your website to appear as one of the top results. Without SEO, your website technically serves no purpose, and if that’s not enough to convince you, learn the 5 reasons why you need it:

1. Your competitors are using it

If you want to stay in competition with your competitors, you need to invest in SEO. The top marketing tool today is SEO because it is most successful when it comes to bringing in new customers. It is extremely important to stay up to date on the latest marketing trends, so you are always one step ahead of your competition. With SEO the company investing the most will generally rank the highest. Your Auckland SEO services team will stay on top of the ratings and ensure they are notifying you when it is a good idea to invest more or less, depending on your current stance.

2. There are people out there searching your product or service on search engines

It is extremely important to have a presence online because 2 billion individuals use the Internet. What is more staggering is 93% of these individuals are using search engines. Today, people aren’t using newspapers and yellow pages to find a service or product they need, they are using Google. Not having SEO is like a company not providing their information on the yellow pages, which means no one will ever be able to find them! There are people out there who need your type of product or service, you just need to make yourself available to them.

3. SEO attracts quality traffic

The good thing about SEO services is you are spending your money on pointless people, no, you are spending your money on people who are in dire need of your service or product! It is 100% putting your money where your mouth is. People use search engines to search something specific such as something they need. You won’t need to sell yourself to these individuals, they will already be interested in your company.

4. SEO traffic is most likely to convert

Why is SEO traffic likely to convert than other types of online traffic? Because search engines, unlike social media, are created solely for individuals to find the answer to their problem or need. All you have to do is position yourself high on the search engine to ensure you are winning more conversions.

5. Increases leads and sales

If you offer a good service or product, then you will increase your sales and leads with SEO Auckland services. It is as simple as that!