Google My Business Reviews Guide

by ted liu | Apr 26, 2022 | SEO Guide

Google my business reviews work as a guide for people who are searching for a product or service. Google reviews are an integral part of a website. The reviews let people know about user experience and thus make people buy and take the offered services. Whenever you search for some hotel or food restaurant, the search engines get you the top searches from which you can select your desired options. The reviews are a powerful thing that serves as a human guide. Because if people are searching for something on Google, they see ratings and read reviews that help them make decisions.

Google-My-Business-Reviews-Purple-Thread-Media

If a product or service has a rating above 4, it means it has good reviews and thus good services. But if it is below 4, it does not have good reviews as people share their bad experiences in reviews that help other people not to select this search result as an option. Despite asking for people’s recommendations, people read reviews and feedback to select something. Therefore reviews are an integral part of the Google my Business profile. Now, the question is how one can focus on getting feedback and good reviews from customers? The answer is the interaction between the customer and the profile manager. For this let’s see how Google My Business profile is a source of authenticity.

Google My Business Profile

Google My Business profile tells people what your business is about, where is located, what are the timings, what people think about your business, and what they ask regarding your business. The listings page is one where business owners provide all details accurately and concisely because if there is written information that is not authentic, it will damage your credibility.

google-my-business-optimization-optimized-vs-unoptimized

Once you optimize your listings, you will experience a change in how people are visiting your web page. If your business profile is verified, it will show up map details of location and gain customers’ trust. Because if your searchability increase on google, your customer will consider the website as a high-rank option available on SERPs.

Google My Business Reviews

In Google listings, one crucial aspect is reviews that help people navigate if they should select a search result as a potential option? People write reviews to share their experiences with a brand. Their good or bad reviews directly impact your business. But what you can do to get quality reviews in good quantity?

Authentic information and Good services

If your profile is verified and has authentic information written in listings, and your business provides favorable services, you will drive more traffic and conversion rates as if people trust your site they will become potential customers and loyalists.

Ask People to share a review

The best way to get more reviews is by asking people to write reviews. When people purchase or take services, you can ask them to write a review and let you know about their experience. You can share a link in which people can rate their experiences, and write and share pictures.

Sharing a link for feedback and reviews increases the chance to get more reviews and understand what people think about your services and how you can improve. You can write a thanking note by email and ask customers to share their experiences providing them a link. Another way to get reviews and feedback is to call customers and ask about their experiences by asking 4-5 questions related to services. The feedback will help you improve and you can update their feedback for the records.

Reviews as FAQS

At times, reviews work like FAQs, if you are interactive with people, respond to their queries, thank them for their reviews and improve if they point to something which is not going well. But you can also respond to bad reviews if your services are good but still, people write negative things. Here is when reviews turn into faqs where you can guide people and provide details if they are confused about something. These reviews are often intended to lower your ratings so be aware of these reviews.

Influencer’s Review of your Business

There are ways to boost your reviews and one is to get reviews from influencers. People follow what influencers deem a relevant resource. If some celebrity or Mid-Tier influencer writes a review and shares a picture it will surely engage more people and make your product and services authentic on which people rely.

Google my business reviews are an integral part of any business that serves as a guide for people and lets them decide if they should consider it as an option or not. However, there are different SEO strategies and marketing tactics that help you boost your reviews for better results.

SEO Cname versus 301 redirect

by ted liu | Apr 22, 2022 | SEO Guide

While searching on Google, some page results appear on SERPs as 404 errors. It is a bad user experience because the page title that suited your search did not find any results. It shatters expectations related to this search result. Here is when redirects become relevant. A 301 redirect is when you tell google that you have a new domain name and want to shift traffic to this new domain name. It may take a few days to complete the process. 301 redirect could be thought of as changing an address. 301 redirect is a reliable source to shift traffic by redirecting from one URL to another. Another way is to make a CNAME record that maps a domain name to another Canonical domain name(CNAME). So, for SEO 301 redirects or CNAME, what will you choose?

SEO CNAME records versus 301 redirects

With Cname records you can map URLs as an alias to the canonical domain. It means if the IP address map to that canonical domain name changes, the Cname records will work because these point to the root domain. It is resourceful when running multiple services from single IP. For example, food.example.com is a domain name as an alias to CNAME flavor.example.com. If you have three different URLs. Awebsite.com, www.awebsite.com, and Awebsite.io. The first URL would be a canonical domain that points toward your site’s IP address. When you set up a Cname record that redirects the 2nd to 1st domain. Whereas you have a third name registered for which you may create a 2nd record that redirects 3rd to 1st domain. However, a canonical name must always be a domain name and not another IP address.

CNAME Set up

To set up a record to point a www.url.com towards its canonical domain. For this, Go to the domain tab and click DNS and scroll down to the Cname section. Here, you have options for different setups. Once you click to add a record that is www. and point to example.com which is the canonical domain. Whereas a TTL option shows how often you should update a DNS record. It shows time options such as 4 hours as a minimum time to 7 days maximum time. Then, you click to create records. It is crucial to remember that you can set up multiple Cname records as per needs.

301 redirect

Whereas the 301 redirects are different in a way that you shift the URL and ranking of one domain to another. Because sometimes business owners run more than one website and they wish to shift traffic from one URL to another URL. It is also because one URL contains more updated information than the previous URL and thus can attract more traffic.

Here is when 301 redirect becomes relevant for shifting traffic from one source to another source. For example, there are two URLs XYZ.com, and xz.com. You want Google to shift traffic from the first to the second source. Here, using 301 redirects will permanently shift traffic from one URL to another.

In the image, you can see how 301 is redirecting all relevant traffic resources from the old domain to the new domain. It is when SEO works making the second domain also a reliable source because the idea of traffic is related to ranking. It is crucial to remember that the process of redirecting may take some time. Because the search engines will take some time to find 301, and process the redirect. However, this process may take more time if search engines rarely visit the targeted web page. But once the web page is redirected from one URL to another, it will redirect the traffic, and ranking of the previous URL. There are other redirects such as 302 and 307 where 302 is a temporary redirect. But 301 is a permanent redirect. So, for SEO the 301 redirect works best as shifting traffic from one domain to another will increase the traffic and thus potential clients. If you have more updated information on the new domain URL, your web page will likely have a chance to become visible on search results.

Conclusion

Hence, the major difference between the CNAME record and 301 redirects is that Cname only changes one domain name to another within the same IP address. It does not redirect anything. Whereas the 301 redirects traffic and thus ranking that helps to increase the scope of business.

.com versus .net for SEO?

by ted liu | Apr 22, 2022 | SEO Guide

.com versus .net for SEO has recently become a debate as to which is best for SEO? The domain extensions have an impact on search engines’ ranking process. Because the domain extensions in the URL highlight the specific type your website has when it comes to content or product. However, this is not only a reason for search engines to rank high your website based on the type of extension you are using. An SEO-friendly website is more of a reason to get your content ranked high. But what is then the function of extension in URL and how does one extension become more popular than the other? In this blog, the readers will find the relevance in how .com differs from .net.

Types of Domain Extensions

A domain extension is a part of a URL. The URL contains more information than just a domain name and highlights which extension it is displaying.

In a URL, the protocol part highlights the encryption of the website, the domain name, and extension. The extension here demonstrated is .com which is a top-level domain extension. However, there are more details to different extension types. These are a few generic or common domain extensions or TLDs.

.com

is a widely famous domain extension for commercial purposes. However, only commercial websites don’t need to use this extension. It is a widely common and trustworthy extension that business owners prefer to make their website a global entity.

.net

It is used for data processing, and networking domain extension. It was developed by Microsoft for the first time 1990s for networking websites.

.us/.uk/.nz

These domains demonstrate location, known as country code domains, and thus highlight that the services are related to the particular location.

.edu

The .edu domains highlight the educational background.

.Org

It implies that the website is a non-profit organization. Because the domain tends to highlight charities, educational bodies, CSR services, and thus non-profit ideas tend to highlight the .org background.

.Com Versus .net extension for SEO

Now, the question is which extension is better for SEO? The process of SEO for a website is more than just extension-based. The content, digital marketing strategies, tool, and consistency in upgrading market plans with changing trends. These factors impact a website’s overall performance. Because if a website is valuable for customers, engaging and appealing, google increases its discoverability. However, for SEO, every step in web design is important. Therefore, it is crucial to choose the right domain. Because it is the face value of your website. People may click .com more than they click .net. Let’s see how .com is more user-friendly than .net.

Business owners and any commercial service provider website uses .com because this TLD is famously trustworthy. the b2b businesses, e-commerce, and advertising companies commonly use this extension. However, other websites use .com and these are not directly related to business or marketing. Because .com signifies authority and professionalism. A .com implies that it is a professional website and this can impact your website performance by engaging traffic. However, the .net extension demonstrated that a website is network relates such as internet provider, email, and technical content website. Its meaning differs in the expectations that .com has with customers.

.com versus .net and Mobile Users

While mobile users browse for search results, the smartphone’s keyboard has a .com option that makes it easy for mobile users to search .com results than other extensions. Whereas other extension options are not available on smartphone keyboards. Hence it is crucial to keep SEO objectives first where every minute detail that adds value for users is worth doing. Mobile users are crucial when it comes to SEO because if your website is easily visible to mobile users and provides them with what they search for, your website will stay at the top. The mobile users are more in numbers and thus a lot of traffic comes from mobiles. People prefer to search and get quick results. Therefore, an easily searchable extension can make a difference.

.com or .net for SEO: What should you choose?

Whereas you can choose.net if there are no suitable domain options in .com. But if your domain choice is available in .com and .net. You may consider buying them both as this will prevent the similar website issue and thus keep your potential traffic to your website preventing it from going to wrong similar option. Hence, using .com makes your site authoritative and familiar creating more chances to rank high with engaging content and reliable services. Whereas .net can also get Google’s attention by creating engaging content and SEO-friendly web design.

SEO is Technical or Non-Technical?

by ted liu | Apr 20, 2022 | SEO Guide

Technical and non-technical SEO differ in strategies and tools but somehow integrate to work things out. Both concepts are indispensable for the growth of a website and ranking high on search results. While technical SEO is more focused on site architecture, crawling, and indexing. All the steps of technical SEO work to increase the discoverability of search results. While technical SEO ensures the data is in well-structured form, it also focuses on ranking through this data. Whereas non-technical SEO focuses on all the integral parts of the content that boost the analytics. A content’s visibility increases if it uses keywords, meta descriptions, and links. In this blog, you will find information regarding the main components of both the process and how these components work in their domains and help each other to rank high on search results.

How Technical SEO works?

Technical SEO ensures the process of technical requirements of modern search engines that your website meets to improve visibility and ranking. If your website has great content but does not do well on technical SEO, your website would not rank. Why do you ask? Technical SEO is not only structuring the data, it supervises the whole process of technical and content creation. It also works to maintain a balance between technical and non-technical staff. If your website pages get crawled, your pages don’t need to get indexed. It solely depends on the Google algorithms which data is too indexed and made visible for search results. If yours is updated content and google finds it valuable for users searching keywords related to your content, it will appear on search results. As Google gives attention to updated content, it indexed such content and make it visible to users.

Crawling, Indexing Visibility:

While indexing is crucial it is not enough for the process of getting visibility. Because technical SEO ensures that the site is fully optimized and thus pages are user-friendly, secure, updated information, site speed, and many more things related to the technical aspects. In any company, a technical SEO department makes sure to process all these crucial elements with the help of IT experts and developers. Thus, technical SEO is a part of the planning process having a few main components to focus on.

Organized site structure

It plays a crucial role in your website performance. Therefore, organize site structure in a way that all pages are one click away from each other. Here clear descriptions on all pages also improve the user experience.

Use XML sitemaps

The XML sitemaps help to improve your backlinks and find URLs.

Structured URL

It helps to navigate the right page results. If you have a small site, the structure URL becomes the least concern.

Duplicate and Thin content

If you have a website with updated content, you are good to go for page ranking. But if you have a product website with short descriptions, there is more chance of duplicate content because similar products have the same description on different web pages and thus deem useful for google and loss ranking on SERPs. But if you have a site that presents updated content yet falls someone in duplicate or thin content, you need an SEO audit tool Raven Tools to fix this.

Site Speed

The website’s overall performance hugely depends on this element. Because if your site is slow it will not provide a good user experience and thus lose visitors and customers. A site speed between 70-and 90% is considered good for better performance.

Non-technical SEO of Content

While technical SEO works on-site architecture, many non-technical SEO components help boost your website performance.

Google My Business Listings

If you want more visitors to your website, you should work on providing accurate and precise details on listings. Observe competitors’ listings and see how your listings would stand out. The FAQ is the most important non-technical aspect to engage customers by providing them with answers and solutions they are searching for.

Content Structure

Your content must follow a structure that is user-friendly, easy to understand, and provide updated solutions. For making well-structured content, search different resources and plan how you can make your content stand out.

Keywords and Keyphrases

Keywords can boost your analytics. If your content has the same keywords that people are searching for on SERPs, your content can rank high as it is valuable to customers.

There are more non-technical elements such as meta descriptions, meta tags, video SEO, alt text image, and more that can help boost your analytics. All you need to do is to be creative while writing content and take the help of technical SEO elements to improve overall performance on SERPs.

Web Development Vs SEO?

by ted liu | Apr 20, 2022 | SEO Guide

Website development and SEO ensure to make web content user-friendly. When it comes to establishing a website, SEO makes it engaging and discoverable. Because SEO works for driving traffic to your website and thus helps boost the website’s analytics. But how about the process of developing a website that is the first step toward digital business? How do web development and SEO differ and integrate to make your website stand out? Web development is a process to make your website design engaging. It is a crucial aspect when it comes to web design, making a website easy and error-free. When people find a website like a jigsaw puzzle or a maze to find a way in and way out, your website would fail to engage people. A good website design makes a room for people to get in, take what benefits them and visit again. Here, when web development and SEO correlate and make your website engaging and error-free. Thus the question is how to make an SEO-friendly web design that engages potential customers and leads.

SEO VS. Web Development

While web development is more of a technical part of developing a website. It requires an IT expert with, the best skills in coding, front/back-end development, and much more. But the process of web development also includes user-friendly web design. Because a web design focuses on how to engage people using templates, color schemes, simple and engaging content, highlights of events, and more. If a website is simple, updated, and easy to use, users will consider it a helpful resource.

Whereas, SEO focuses on content and how to get the internet’s attention. The on-page and off-page SEO strategies work to be the high rank on google search results. Because, both of these SEO types put the effort into developing updated content, creating backlinks, and using keywords searched by internet users. This process ensures your website growth but it is not all about keywords, backlinks, and updated content. The advanced SEO strategies help websites to be more competitive and stand out. A good web design, updated content, and advanced SEO strategies are what you need for staying among the top searches.

SEO Friendly Web Design

While developing a website, it is crucial to keep the website design SEO friendly. Because an SEO-friendly web design will be more likely to attract visitors. Because these both integrate into the design and make a website a good user experience.

In a web design, the coding part ensures the management of the technical architect of the website. Whereas the On-page SEO and Off-page SEO-friendly web pages get search engines’ attention. This begins the process where search engines crawl, and index websites. A good site speed, SEO optimization, and well-structured design contribute to the process. Therefore, the digital and SEO front is very crucial for a website.

There are upgrades in SEO strategies and tools almost every year. Thus, it is crucial to see a website from a marketer’s perspective. Therefore, upgrade content and SEO-friendly design strategies. For this, you can buy services available online to upgrade SEO web design. An online resource like justseo provides services to get a web SEO-friendly web design. In this way, you build a customer-focused website using online planners or resources. The search engines give attention to websites. It leads the way towards crawling and indexing each page on your website. Therefore keeping SEO an integral part of web design, leads you to rank high and get potential leads.

Conclusion

Hence, web developers can build SEO-friendly web designs. While they design the website keeping traffic in mind, it allows them to optimize content that may get more attention on the internet. It is crucial to remember that attention is the currency. If you are getting attention on the internet, your website will be searched and used as a reliable source. Thus, web design and SEO integrate to build an SEO-focused website with a design that is engaging, and easy to use for visitors.