Just SEO is New Zealand’s only internet marketing company to focus purely on tried and true white-hat SEO strategies that deliver measurable results, increased ROI, and higher revenues. With one of NZ’s top 10 SEO experts working in-house, our team of internet gurus is overflowing with creativity, web knowledge, and the most up-to-date search engine insight – all ready to be put to use in a customised combination of SEO services that we tailor to your unique business needs.

With SEO in New Zealand still in its infancy, now is the time to get a jump on the competition by working with an established Auckland SEO and internet marketing company that can make a name for your business and reach thousands of potential customers all at once. We’re ready whenever you are!

Check out a Testimonial Video from one our clients, Jacob Stansfield.

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Use our FREE SEO Audit Tool to see the Just SEO difference; or, request your FREE consultation here.

Many companies today rely on SEO to launch and further a brand. At Just SEO, we believe that one of the top priorities for reaching future and current customers and for growing a business online is to have an assurance of first-page search engine results. Providing in-depth research into keywords and extensive analysis on the most effective keywords for a particular brand is one of the most important steps for any search engine optimization, and these are just some of the SEO services we offer.

How We Execute Your SEO Campaign

Our SEO services begin by running our client’s website through a deep audit. Simultaneously, we analyse the websites and rankings of the client’s competitors. Any issues found at this time will be laid forth into a step by step plan, specific to the brand and budget of the company. The last step involves seeing results. Regular reports will be sent to the company showing the improvement of ranking in Google.

Our SEO Services

Auditing SEOs

One of the crucial steps to creating an effective SEO campaign is auditing SEOs and determining the keywords most relevant and searched for in your industry. Once this extensive research of keywords is rolled out, we optimize and implement user accessibility and search conversions. This process will begin to launch the webpage into a higher spot, which can usually happen right away.

Backlinks

Having first-rate backlinks is another important facet to obtaining the best optimization. This can help to prove that the business is a reputable industry leading company, especially when the links are to reputable sites. At Just SEO New Zealand, we create these top-quality backlinks and make an assurance that the links are not spammed links but direct the users to reputable websites.

Analysing of Needs

Every company’s ultimate priority is to beat out competitors. Measuring up to the competition is a big part of analysing what plan is needed for companies to move forward using SEO. As a SEO NZ company, we have decades of experience and utilize only proven strategies when aiding in our client’s search for success. This success can be attained across industries with the use of extensive research, and our own success in helping clients can be seen in the quantifiable results that are the hallmark of Just SEO.

Creating Brand Recognition

The clients of Just SEO are the reason for the big success of our company. The drive, determination and passion that clients give are what has launched us as an SEO provider to being one of the best in the industry. We provide flexible, honest and affordable results, with the utmost in quality. All these components combined will help any client to accomplish long-term brand retention and recognition. Helping companies to become well established and powerful is what Just SEO is all about.

Real Results

In as little as three months, some of our clients can see a jump from being below the top one hundred searches to the top of the search engine. Organic search movement could increase upwards of over four hundred percent. Our clients from all over New Zealand have raved about the results, and how fast their company website ranking launches to the top.

Simple Steps to Getting Started – Contact Us Now

By visiting our website and clicking on contact us, it’s as easy as 1-2-3. Fill out the contact form to schedule a free thirty-minute meeting to discuss strategy. We look forward to giving your website the boost and success it deserves.

New Zealand is pretty small when you put it on a global scale, but we all know that when it comes to marketing a business, we’re as big as it gets. Often, it can even seem impossible to make your name stand out amongst the competition.

That’s where SEO comes in.

SEO (Search Engine Optimisation) can build your business’s reputation and give your company that extra boost it needs to rise above the rest. Fortunately, there a number of SEO services and methods that can be tailored to your unique market, business model, and current reputation that will add search engine value and web authority to your site, no matter your particular budget.

SEO Service Options

For best results, SEO campaigns are typically broken down into a series of contract-based services that take place over an extended period of time. Much like an a la carte menu, these services can be chosen on an individual basis, or combined to suit your business’s particular needs and current web ranking and/or strategy.

SEO is not always just about increasing search engine visibility, however; a strong SEO platform also involves monitoring and modifying tactics based on changing search patterns, competition levels, and market trends.

Here is a list of just a few typical SEO Services that you can consider utilising to grow your business’s online presence.

• • SEO Tool Training
  • SEO Assessment
  • SEO Consulting
  • SEO Research
  • Back-end SEO Audits
  • Link Tree Development
  • Content Enhancement
  • SEO Tracking & Analysis
  • SEO Reporting

We’ll be going over what each of these things are in our next blog post, so stay tuned! But now comes the hard part:

How to Decide

Odds are, you won’t need to take advantage of every single SEO tactic listed above to see incredible results from your SEO strategy, but understanding that different SEO tactics can be utilised and combined at various stages of your business development is critical to staying on track with your marketing and growth strategy.

Like any major company decision, choosing the right combination of SEO services for your business is simply a matter of evaluating your current reputation and future vision – there’s no one-size-fits-all programme or checklist to follow.

While any SEO company will tell you that they are the best at increasing your search engine ranking and web visibility, what’s more important than finding a company that can do the job is finding the one that will do it – with integrity, that is. You know, the kind of company that won’t upsell you more than you actually need or damage your ROI by making false promises..

Here at Just SEO, we tend to recommend organic SEO during the majority of our consultations simply because it is most suited and most affordable for small, service-based businesses. (If you want to read more about what Organic SEO is specifically, you can check out our article here.)

Here are a few things to consider when choosing the components of your new SEO campaign:

• • Do I need to edge out the competition or rank before them on search engines?
  • Do I need to drive more traffic to my site, or retain existing traffic?
  • Do I know how to utilize Google Webmaster and Analytics tools to track customer details?
  • Do I want long or short term results?
  • Is my website capable and polished enough for increased web traffic?
  • Is my content shareable, relevant, and unique?
  • Has my site’s underlying structure been updated since its initial setup?

Answering these questions can help you to not only identify your primary website goals, but sort out your problem area priorities. From there, it’s only a matter of determining your budget and finding a local, affordable SEO company whom you have a solid, honest connection with.

Want to learn more, or interested in setting up a free consultation that will help you choose the right SEO services for your needs?

Get in touch with Just SEO today! We might just be the perfect fit for your business.

Why Use Organic SEO

(Hint: Because It Works, That’s Why.)

Organic SEO vs. PPC Ads: Search Engine Optimisation Basics

When people use Google or any other search engine on the web, they’re looking for one thing: information, whether it be in the form of a product solution to their needs, specific research data, or information about a particular service. In turn, businesses develop powerful SEO campaigns that are targeted towards such customer queries for a similar reason: to get found by these information-seeking potential customers quickly and easily, as well as more often.

While dominating Search Engine Results Pages (SERPs) through a solid SEO campaign is often a priority for most organizations for this very reason, what many businesses don’t realise is that getting your name to the top of Google, Bing, and Yahoo isn’t easy; it requires an aggressive, highly diverse SEO platform that not only generates traffic, but effectively categorises your website’s content to encourage consistent, relevant, and paying traffic. However, choosing the best route to go with your new, money-making SEO campaign first means choosing between the two primary search engine marketing types – Organic SEO and PPC (Pay Per Click).

So what’s the difference between the two, and which one is right for your business?

Pay-Per-Click (PPC) Marketing

With Pay-Per-Click marketing, you literally pay every time a user clicks on your listing, regardless of whether or not they meant to do so. However, these “sponsored” listings are likewise first to appear in Google’s results pages, highly visible to potential customers, and will generate nearly instantaneous traffic volume to your site.

PPC ads are also completely customisable for a specific demographic, which makes them a powerful tool for targeting key audiences. This optimisation and visibility makes PPC ideal for new product launches, press releases, and quick, measurable results

Organic SEO

With Organic SEO, while measurable results take longer to achieve, they last infinitely longer than those generated by a PPC campaign, though an organic strategy does require some monthly maintenance to keep your site visible and your traffic steady.

There are varying definitions across the internet about what specifically terms an “organic” approach to SEO, but what the phrase really comes down to is helping your business move up the free listings on Google’s results page. And, since these free results listings are where over 80% of visitors choose to click, it’s prime real estate for any website owner – especially when your business is able to appear on the first page of those results.

Organic SEO works in several ways to get your name to the top of search results, including reworking the underlying structure of your site’s links and removing any dead links or error code pages that prevent search engines from properly “crawling” your site’s structure. It also utilises an underlying network of prominent, algorithm-based keywords that searchers tend to use when looking something up, allowing your site to appear higher up on listings for searchers who find it relevant (without all of the cheesy keyword-stuffing that Google hates).

Finally, Organic SEO strategies also check in with your content. Much like the phrase, “content is king” suggests, when it comes to SEO, your content matters – in fact, it’s a critical part of Google’s navigation.

Having relevant, authoritative, well-organised, non-spammy content is what search engine spiders look for when they crawl and categorise your site – flash sites, fancy homepages, and extra site blingage are all irrelevant to Google (and annoying for customers). Instead, the better and more diverse your content, the better your site will stack up against the competition, and the higher your results ratings and listings will be. An effective Organic SEO strategy will work with your existing content to optimise it for efficient Google categorization, as well as develop new content, tags, and meta data.

So Which is Better?

Though end result goal is the same (traffic to your site, higher search rankings, increased ROI, etc.), Organic SEO and PPC are two very different concepts that achieve two different long-term results, so the choice ultimately comes down to which method is more suitable for your unique business needs.

For the average business or website owner – anyone looking to develop their online presence and create a name for themselves that will ultimately become self-sustaining – Organic SEO is the way to go. As a budget-friendly option with long-lasting and often exponential results, an organic-based approach to your website marketing strategy is one that you really can’t go wrong with. No matter what the overall outcome in terms of specific traffic numbers, whether 100 new customers or 1000, an organic SEO platform will address all the bugs in your existing site that may prevent it from being as customer focused as it needs to be, as well as start to build an online presence that will make your site easier to find when being searched by name.

As an added bonus, while the results of an organic approach aren’t immediate, they’re consistent, which serves to create a flourishing, authoritative online presence for your business that can’t be bought via ads or link-spamming sites. Because of this, utilising an Organic SEO method also increases the value of your site directly, and in the event that you need or want to sell your website for its premium “real estate” price, as an already established site on the web, that SEO value is instant money in your pocket.

Final Considerations

The phrase “Search Engine Optimisation” is a bit of a buzzword lately, and as such, it has become a blanket-term for anything that increases rankings, jumps through search engine loopholes, or gets your name out there on the web for potential customers to see; but a true SEO strategy, regardless of its scope, budget, or definition is a necessary foundation to any website launch or redesign. It’s also a process that is constantly evolving as search engine algorithms and TOU clauses continue to update. With an Organic approach to SEO, however, your business marketing strategy can change right along with the web, while keeping more of your hard-earned money in your pocket.