SEO is complex land with many ways to it. A simple way to understand SEO is learning the process of your business’s visibility on search engine result pages. The crawling highlights that if your content is an updated piece, it has a chance to get indexed and may rank high among top searches. If you are consistent in uploading updated content, take the help of organic and paid marketing. The search engine will prioritize your business. It is crucial to take help the of top directories to improve website off-page SEO. The four main components as Keywords, Content, technical, and backlinks can help boost your analytics and make SEO work for you to grow organically.

According to SEO SEMrush rank, three of the top five most popular websites worldwide are search-driven. YouTube is the most popular video search engine, amazon–the most popular e-commerce search engine.

If you are working to improve page rank, the crucial part is to have quality links to your website. This is where off-page SEO comes in.

off-page SEO

Google search engines do not crawl your page to index and put in high-rank search results but analyze the entire web outlook. Off-page SEO is an outside work of your website that help to improve rank.

As shown in the image, off-page SEO is related to the efforts outside of your website. Among all components, local business directories help in this process of off-page SEO as they affect search engine result pages (SERPs).

Free Website directory listing tools:

Using an off-page SEO strategy, provide a consistent, active, and comprehensive listing across local and niche-related sites. Google will then prioritize your listing as a valuable source. A good way is to create directories suitable to your content. The more resourceful listings you have, the better Google will rank your site. When search intent matches your content, google cannot help but rank you high.

When your customers provide you with good reviews, your business will develop. People trust the updated, consistent and reliable content. For example, if someone searches a book store near him. You will like your store to be in the top searches. But you can cover a wider audience if you have your store at different locations. B2B businesses get more visibility by updating citations on a local directory. It improves your online visibility. There are ten free business directories to improve your internet searchability. However, it is crucial to keep some essential before going further:

• • add links to your business website
  • and look for the free options to get a listing unless you see some growth opportunity
  • register through email. You will receive messages in your inbox or spam folder
  • upload some photos and adding a description
  • directory with unique content is more valuable. put an effort into writing.

Google Business Profile:

top search to get your listing. It is also known as Google My Business. Your effort to add meta description, and aesthetic photos, get verified with postcards. The crucial part is to complete the services section for good mobile performance.

Yell:

With Yell, the listing is easy, and you can add more keywords about your product. It provides a comprehensive listing with an opportunity to add social media links.

Yelp:

Yelp has recently updated and provided free business listings for local businesses with comprehensive options such as links, photos, opening hours, and so on.

Bing places for business:,

With 2-3% of the search market, the search results appear on all window-based PCs. It can be assessed if you are registering with Google My Business listings.

Cylex:

It is a human-edited directory but performs great for google algorithms. It operates in almost thirty countries and thus expands your options.

Scoot:

Scoot supports business directories such as The Independent, The Sun, The Touch Local. while you cannot get free links to website, you can get them to your social media platforms.

Lacartes:

A professional outlook directory appeals more to the aesthetics. You can add keywords in the offering section to make your business visible.

FreeIndex:

Since 2003, FreeIndex offers a great place for your business. An amazing thing is Google bots crawl this directory and the links it provides thus gets your listing a chance to appear in search results within 24 hours. It provides a great opportunity to rank high. even the google review will help you be in top searches.

UK small business directory:

Human edited directory in micro-data format. it is worth considering to get a good listing.

SearchMe4:

A unique directory that provides news about your business. within 5 minutes you will get listed and enjoy the comprehensive options.

SEO Vs. SEA: Differences in the two

Both SEO and SEA work to make content appear in high-rank searches. Their process is different yet their target is the same. SEO works to generate organic visitors and potential leads whereas SEA or Pay Per Click (PPC) is a paid channel to drive more potential traffic. While their target is the same, it is crucial to focus on when and how these channels are workable for a website to grow.

Search Engine Optimization (SEO)

generates organic traffic by optimizing strategies that make content appear in high rank than the other non-sponsored links. The optimization strategy suggests it is most likely to be used by startups, website bloggers, and social media account holders who have newly started online businesses. For SEO optimization, search for keywords in the searches of related content—the content that you wish to update. You can learn this strategy by searching other content creators’ websites, the keywords they are using, and observing what have they covered and what needs improvement.

From content creation to optimization, SEO is a more research-based strategy where you will eventually learn skills and execute optimization to gain organic results. SEO is a time-taking channel but if you attain an organic rank, your content stays a high-rank search result.

Why do you ask?

• • Quality content with updated stats and techniques
  • Customers and followers trust your content
  • Consistent in sharing content updates on social media platforms
  • wide range of diverse online traffic

While SEO takes time to grow organic traffic, this traffic remains engaged considering content a reliable source or problem solver source. Organic followership is hard to challenge as a content creator has attained customers’ trust by producing engaging content. But a drawback is that when you wish to traffic organic traffic you can only track the number of visits. You cannot track used keywords.

Search Engine Advertisement is to pay a search engine company to appear on the top searches of SERPs. SEA or Pay-per-click (PPC) is a paid strategy that business owners use to make their content among top searches. But in which situation do people use SEA for business? The business owner will already have an established name and wish to expand. When startups want to increase potential leads and target campaigns with specific demography. But there are some situations in which both SEO and SEA work together to drive traffic.

SEO and SEA: Integrate and grow

Both channels can integrate if the owner decides to introduce a new product, promotional collaboration with social media influencers, and marketing campaign using online and offline marketing strategies.

However, SEA has a wide range of advantages which help increase potential traffic

Global Traffic and demographic details:

The search engine not only analyzes what people are searching for but also who is searching, their age, gender, and occupation. It highlights the time frame in which they are searching for content. The time and location constraints limit their ads from reaching the maximum audience.

Mobile Users:

The mobile users can be a good option for them to grow business. Mobile users can see only a number of research results. Google only shows paid options to mobile users. The paid advertisement is easy marketing as it works through a single user interface. These stats identify their target audience and they establish market strategy keeping their audience in mind.

SEA and Digital Marketing:

SEA drives online and offline traffic using a digital marketing strategy. It includes email marketing, promotional videos, billboard marketing, and social media campaigns. Backlinks are another way to get the search engine’s attention to your content.

Both search engines help drive more traffic through organic and paid marketing. Use SEO and SEA for social visibility, and make quality content a searchable entity that automatically gets high-rank search results.

Crawling for SEO:

Crawling is the first step where the search engine recognizes your work and gives it google attention. The google crawler, spider, or bot, the different tracking sources, search for updated content. These tracking sources follow your links and crawl your website. The page getting Google’s attention becomes a source link for internal and external links on the page. For example, if a site/page with mentioned links gets crawled, google also crawls all these mentioned links. The HML sitemaps of your content give the crawler all information about links. For Google, all links might be valuable to appear in search results. But what happens after crawling is way crucial to get searched in google results

Crawling vs. Indexing in SEO:

Crawling is the beginning of getting your page further to rank among top searches whereas indexing is the process of sorting all the data of related content. The servers then process to compare all stored data and distinguishes content that is more updated with all key factors of SEO. The process of indexing or sorting relevant data from all similar content requires a lot of space that google provides. It is an organic digital marketing type where you may rank high if your content is providing what people are searching for. The relevancy of your content will sort your content instantaneously.

Besides, the links can also benefit if your content ranks in top searches. Here digital marketing plays its part. If your content organically gets attention, digital marketing can help make it reach more people, expand the horizon of your google traffic and generate potential leads. By comprehending the crawling and indexing process, you can understand how big businesses earn massive profits. Attracting people to an updated solution to what they are looking for in Google searches.

Google Index and SEO tools:

However, the real deal is to provide what people are asking for. This is what the SEO world is all about– a reliable source provider with relevant insights.

The YouTuber will use marketing strategies and looks for new ways to increase subscribers while producing engaging content. Besides good content, marketing strategies play a crucial part maximize YouTube channel ranking. Of many techniques, one is to get people automatically to the subscriber page. When people find subscribe button on a relevant YouTube channel, they consider pressing it. Now, the question is: how can we make such links and plugins to content that people take time to click? The answer is a URL modifier.

A URL Modifier:

In URL modifier, you can modify your URL, make changes, and copy and paste to the blog that you are sending using an email marketing strategy. If people follow your blog, they will consider following your YouTube channel. However, there are other digital marketing tools where you can share auto-subscribe links and get more subscribers.

Auto-subscribe link generator and social media marketing:

This professional-looking URL shared in the video description engages more people. If people like your content on YouTube, they eventually consider going to subscribe button and clicking it for regular updates. Engaging content is a key to getting more subscribers. You can also share this link to the community page of the YouTube channel. By providing people with new updates regarding content, you can share the Auto-subscribe links.

Social Media followers and auto-subscribe link

Share YouTube videos link on Facebook and other social media platforms regularly. Using a social media marketing strategy, you can increase the subscriber rate to your channel. While social media platforms provide diverse viewers, engaging with followers can make them share your link. One source will create many sources, and your YouTube link will start sharing, and you will find a potential number of subscribers and observe visible growth in your channel.

The social media strategy of marketing your YouTube channel will help you engage more audiences. If yours is a YouTube tutorial channel, you can introduce short courses and run social media campaigns. While sharing class updates, you can share your channel’s link. Asking students to subscribe and share can be a good idea. The more courses you teach, the better engagement you will create with your subscribers.

More Subscribers:

Arranging a Q/A session after reaching 100k subscribers is another idea to boost your YouTube analytics. People wish to know about their personal life. In online Q/A, they get a chance to ask what they want to know. Though these strategies are not directly linked to the Auto-subscribe link but still help your YouTube link spread to as many people as possible. Now, let’s look at the process to make a professional auto-subscribe URL.

Auto Subscribe Link:

The auto-subscribe link is an effective way or can be called an auto-subscribe hack to get more subscribers. It is easy to modify a link, add changes, then copy and paste the link into your content. The custom YouTube URL will increase the number of viewers. For a custom YouTube URL, you need to have some channel metrics. After some analytics, you can consider using a custom YouTube URL. Here are a few steps to make your YouTube URL an auto-subscribe link.

• • Go to your YouTube account
  • Open the ‘Settings’ option. You will find an ‘Advanced’ option below your name. Click it.
  • Copy the channel’s URL
  • Combine your YouTube channel link with the Auto Subscribe tag
  • YouTube URL + “?sub-confirmation=1”
  • Removing parentheses, your auto-subscribe link will show up like this

The growth of your online business highly depends on marketing. How do you market? What marketing theories do you follow to sell your product on a big scale? To reach maximum customers and clients, the business owner plan to use marketing strategies that help generate potential leads and thus create a word of mouth for their business. For a startup to grow, business owners often choose to go for a cheaper market strategy that can produce some value.

Malcolm Gladwell, in his book, Tipping Point highlights an important idea of marketing your startups. For a startup to generate potential customers, creating word-of-mouth is crucial. A marketing idea in which users speak about the product’s quality. When the message is spread people naturally engage and thus businesses grow. The word-of-mouth (WOM) strategy can only be developed when people go through customers’ experiences. Hush Puppies, an internationally recognized brand, was unknown until its customers spoke about their product experience.

This is the primal level of marketing. So how an online business grows through digital marketing?

Digital Marketing Vs. Social Media Marketing:

Today, the internet has created massive income generator resources. The market strategy for businesses can go a long way toward generating potential leads. For online businesses, two marketing ways are widely famous and resourceful. Both generate good business. Digital marketing has several tools online and offline to create a wide range of customers. But how do these tools work best to create a wide range of customers?

Email marketing:

Share daily updates or attach a blog talking about new products. Launch new courses for subscribers, and thus giving them offers and discounts.

Video marketing:

Make promotional videos, educational tutorials, or videos offering discounts on your products. It will attract potential customers. Because people like to get discounts and offers on their purchase.

Social media channels:

Generate social media platforms to spread the message about the product. Give new updates each day. Post pictures of collaborations on social media.

SEO tools:

Take the help of google analytics, learn through high ranks profiles, and search what people are searching for related to your product? SEO tools include Google analytics 4 and Google search console that helps track performance.

Content Creation tools:

Generate content that helps drive online traffic. SEO-focused content generates potential leads and customers. Because you are providing what people are searching for on the internet.

Paid social media marketing:

Paid promotions and influencer branding videos are another crucial way to do marketing. The paid promotions include making YouTube videos with high viewership or running social media campaigns. Thus, you can get more potential leads.

Organic social media marketing:

Generate business from your followers. Your followers can be your potential clients and thus provide you with massive business opportunities.

Creating word-of-mouth:

Make people spread good words about your products by providing them with a good user experience and reliable products. The customer’s feedback is the main component to market your product. Because of the feedbacks are user’s experience.

Offline digital marketing resources:

The offline resources include tv ads, radio promotions, digital billboards, and SMS. However, digital billboard ads help to create potential leads. As they have a massive scope to captivate more attention on the road and thus provide people insights about your product.

Social Media Marketing:

While digital media marketing has many tools to help generate potential leads, social media marketing is an integral part of digital media marketing. It can create both organic and paid traffic and customers. Thus, it is necessary to focus on why people prefer social media tools to market their products. They generate word-of-mouth by publishing product-based content on different social media platforms.

Though digital marketing has several tools to engage online and offline with customers, social media platforms are in everyone’s hands. People look on social media platforms for the credibility of products and how people think about your brand. Who is following this brand? The social media campaigns also help take more people in and make them a part of your experience. However, the major difference is that digital marketing tools are considered more relevant but stats at times suggest otherwise. Social media marketing is also the best source to drive diverse traffic and make your product a brand within the range of your followers.

Suggested Videos:

On the YouTube homepage, we see videos from channels we subscribe to or videos that you wish to watch. The homepage is full of those suggested videos that you want to watch but at times, it shows those suggestions that you are not even subscribed to. It seems a little unwanted as watching subscribed channels videos on the homepage just because you are subscribed to those channels. This is where the need to disable the suggested videos comes in. Another type of related video appears at the end of YouTube embeds and these related videos are at times not even relatable.

Two Strategies to disable Suggested videos on YouTube Embeds:

To make embeds without related or suggested videos, you need to follow some strategies that help disable these unwanted videos.

Unlisted videos method:

Using the unlisted videos method you can make these suggested videos disappear. Append
“rel=0” at the end of the URL. But Maximillian Laumeister suggests that this method was useful before 2018. Today, this method is not effective when it comes to completely disabling related videos. Alan Spicer, a YouTuber, suggests sharing YouTube video links with “? rel-0” can help disable these videos but this is not always a reliable way.

YouTube Embed Code Generator:

An advanced YouTube embedder where you put the URL of your video and you find a few options. You can get a few options of autoplay or showing related videos. But going to the option of changing file size, start time aspect ratio, video quality title, uploader full screen. After completing the setting, you can go to “generate my code”. Then scroll down and copy. While embedding into blog go-to text. If you are using WordPress, copy code on it. Click on visual and you find all related videos gone. The preview shows up the suggestion for your videos at the end of your video.

Embed Plus for YouTube:

In this method, you go to the share icon below the video. At the bottom of the share pop-up, you will see the Embed link. Click it. You will find a box with some pieces of information. This information is the embed code that you will copy and paste into the web page. When you scroll down this page, you will find “Show suggested videos when the video finishes”. Unselect this. With several checks and unchecking the boxes, you will find a modified embed code. You can copy this embed code. You will find that there are no more suggested videos showing up. It means no more distractions.

HideYT:

A WordPress plugin that provides a great solution for this recurring problem. You just plug in and forget about the related video problem. there is no specific code to learn. It simply hides all suggested or related videos. It also provides a 14-days free trial with no credit card details required. This is the ultimate solution to seeing those counter-productive videos suggestion at the end of your video.

Conclusion

Using one of these methods can help you disable irrelevant content and focus on improving and creating product things for subscribers. However, it is crucial to understand that “irrelevant content” is relevant in its domain but for your channel, it is only a distraction that you probably strive to avoid. All these methods will help you be more focused and make the YouTube user experience even better.