Google My Business Reviews Guide

Apr 26, 2022 | SEO Guide | 1 comment

Google my business reviews work as a guide for people who are searching for a product or service. Google reviews are an integral part of a website. The reviews let people know about user experience and thus make people buy and take the offered services. Whenever you search for some hotel or food restaurant, the search engines get you the top searches from which you can select your desired options. The reviews are a powerful thing that serves as a human guide. Because if people are searching for something on Google, they see ratings and read reviews that help them make decisions.
If a product or service has a rating above 4, it means it has good reviews and thus good services. But if it is below 4, it does not have good reviews as people share their bad experiences in reviews that help other people not to select this search result as an option. Despite asking for people’s recommendations, people read reviews and feedback to select something. Therefore reviews are an integral part of the Google my Business profile. Now, the question is how one can focus on getting feedback and good reviews from customers? The answer is the interaction between the customer and the profile manager. For this let’s see how Google My Business profile is a source of authenticity.

Google My Business Profile

Google My Business profile tells people what your business is about, where is located, what are the timings, what people think about your business, and what they ask regarding your business. The listings page is one where business owners provide all details accurately and concisely because if there is written information that is not authentic, it will damage your credibility.

Once you optimize your listings, you will experience a change in how people are visiting your web page. If your business profile is verified, it will show up map details of location and gain customers’ trust. Because if your searchability increase on google, your customer will consider the website as a high-rank option available on SERPs.

Google My Business Reviews

In Google listings, one crucial aspect is reviews that help people navigate if they should select a search result as a potential option? People write reviews to share their experiences with a brand. Their good or bad reviews directly impact your business. But what you can do to get quality reviews in good quantity?

Authentic information and Good services

If your profile is verified and has authentic information written in listings, and your business provides favorable services, you will drive more traffic and conversion rates as if people trust your site they will become potential customers and loyalists.

Ask People to share a review

The best way to get more reviews is by asking people to write reviews. When people purchase or take services, you can ask them to write a review and let you know about their experience. You can share a link in which people can rate their experiences, and write and share pictures.

Sharing a link for feedback and reviews increases the chance to get more reviews and understand what people think about your services and how you can improve. You can write a thanking note by email and ask customers to share their experiences providing them a link. Another way to get reviews and feedback is to call customers and ask about their experiences by asking 4-5 questions related to services. The feedback will help you improve and you can update their feedback for the records.

Reviews as FAQS

At times, reviews work like FAQs, if you are interactive with people, respond to their queries, thank them for their reviews and improve if they point to something which is not going well. But you can also respond to bad reviews if your services are good but still, people write negative things. Here is when reviews turn into faqs where you can guide people and provide details if they are confused about something. These reviews are often intended to lower your ratings so be aware of these reviews.

Influencer’s Review of your Business

There are ways to boost your reviews and one is to get reviews from influencers. People follow what influencers deem a relevant resource. If some celebrity or Mid-Tier influencer writes a review and shares a picture it will surely engage more people and make your product and services authentic on which people rely.

Google my business reviews are an integral part of any business that serves as a guide for people and lets them decide if they should consider it as an option or not. However, there are different SEO strategies and marketing tactics that help you boost your reviews for better results.