The right mascot is a crucial part of your brand’s representation. While you market products, the most critical aspect of the business is to communicate the brand’s message efficiently. A say-it-all mascot helps communicate the vision of your brand. Because people quickly want to get an idea about your brand. To serve this need, you need to add details that attract and convey a message instantly. How do you ask? The use of visuals is the eye-capturing technique that makes your brand’s message effective. It conveys your slogan within a few seconds. But what are important measures to take before hiring a designer to make an efficient mascot?

However, it is crucial to understand that if a mascot is not designed well, it can even harm the representation and thus results in an unattractive visual. The mascot serves as a visual spokesperson for your website that grabs people’s attention. Therefore, it is crucial to plan your mascot before creating it. There are a few steps for making a successful brand mascot.

Choose the right mascot character for your brand

If you understand the objective of your business, you can easily plan a mascot for it. For this, you need to visualize what your business stands for? Is it a personal brand? What type of products and services does it provide? What industry does it belong to? Asking these questions will provide you with tons of ideas about different variables that you can use to make a mascot. Choose a mascot considering different variables.

Brand Mascot Characteristics

After planning the type of mascot character, the next step is to make his life-like personality. Because a mascot is going to work as an ambassador to your brand who visually communicate the mission of your business. Giving your character a life story helps your product grow. Why do you ask? Story prompt as a sense of relatability. If your mascot story is relatable to target customers, they will remember it. It is easy to remember a lively story and the products associated with these stories. But how do we make a perfect mascot character?

Colors

Choose colors that resonated with the story your want to tell people. Because the coloring of your product is a psychological aspect when it comes to customers. Thus, choosing the right color can make up to 60% success for your brand. Every color conveys meaning and thus the right color will directly impact your customer’s behavior. It can generate or break potential leads.

Mascot’s Facial Expression

Facial expressions are an integral part of making a brand mascot. Because a face says it all. Therefore, you have to choose expressions of smile, excitement, surprise, and anger with great care. The expressions of funny, sarcastic, sad, and excitement should be visible on the character’s face. M&Ms mascots are a perfect example of expressions.

Outfits

The outfit of a mascot is an eye-capturing thing. If your mascot wears different outfits for different occasions, it will create an outlook that people will see.

Background

While you make a post using a mascot, choose a background that is more relatable to people. A familiar background with sharp colors attracts attention.

The best Mascot examples in marketing a product

The famous panda ad demonstrates a cheese brand with a funny message. The slogan goes: Never say no to a panda. If you notice, the panda mascot has one particular look on its face. When people say no, the panda does yes. Here, the poker face of the panda conveys the message itself.

Mascot Ad Analysis

Here, in the ad, the panda is telling the story of how cheese is important to use, and if people say no, the panda gets upset. Panda as a brand mascot is a good choice and not a dairy animal. Because the way the panda looks when people say no and gets upset seems funny and sarcastic at the same time. Since the expression says it all, it is crucial to understand how emotions and expressions convey a message. Thus, you need to be thorough in communicating the mascot plan you have while choosing a good designer.

Hiring a Creative Designer to make a say-it-all Mascot

After mind-mapping your brand mascot, the next step is to hire a professional to whom you can communicate how you are visualizing your mascot. If you are a good graphic designer, the best choice can be you. But you can hire people to share how 3D animations will make your dream mascot. All you need to do is to search for animated production teams that can make your dream mascot a life-like signature symbol of your brand. The Dream Farm studio provides services for making a successful mascot.

Using these techniques, you can make your mascot communicate the message of your brand like an ambassador. All you need to do is plan the visuals before going to hire a professional designer.

How To Create A Brand Mascot? Everything You Need To Consider Before Hiring A Designer