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- needs of customers
- Services of the company
- Society’s long-term interest
Societal Marketing and CSR
The term societal marketing is related to corporate social responsibility (CSR). Both the terms are similar in terms of objectivity. The object is human welfare and thus generates potential leads that help grow business on bigger scales.
Earlier, business owners were only concerned with profits of business and making strategies that help generate more business. It is good to be able to generate business but it’s more beneficial to plan a business marketing strategy that can help a wide range of people. It keeps people’s interest in buying your products because your product is providing services and value to customers.
Societal Marketing concept
Societal marketing concept improved ethical domains in business and counter consumerism. In 1972, Philip Kotler introduced the concept of societal marketing. It highlighted the crucial need for moral and ethical grounds to be practiced in the business industry. While you market your product to meet customers’ needs, the value a product provides should be long-lasting. The three components that are crucial for societal marketing are human welfare, customer needs, and profit.
Societal Marketing KPIs
It is crucial to have KPIs for marketing strategies where the objective is human welfare.
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- Social Marketing to make long-term connections with your customers
- to provide services that distinguish your business from competitors
- to develop social networks and thus improve social position in the industry
Societal Marketing Examples
Many brands understand the crucial need of highlighting social welfare in the marketing of a product. A social welfare message ad. is always got appreciation and thus engages people.
Shan Masala ads:
Shan Masala ads are the best examples of societal marketing. These ads always come up with societal messages such as peace, and multicultural harmony.
Lifebuoy Shampoo ads:
These ads demonstrate the empowerment of women. The brand is running a campaign to send girls students to schools. Because education is every child’s right. Therefore, girls must get an education for the betterment of society.
Super Biscuit Ad.
The super biscuit Tv Ad demonstrates a sense of gratitude. A son seeing his family spending quality time is thanking Allah for the blessing of family. It is crucial to spread the social welfare message to prompt a question of peace and well-being.
Societal Marketing Advantages
The are many social and economical advantages of using these marketing strategies. When you introduce a product advertising it is for social well-being that makes people emotional about the message and thus they engage more people sharing it on the internet. Because digital options have increased the chances of a product being well-received.
People share what they enjoy watching. If your ad gets viral on the internet, it will spread a message of well-being, grow customers, and earn profit. While your product becomes a sign of well-being, it gets a unique position in the industry as well. The brand will eventually become famous for keeping human welfare a priority and thus growing potential customers. How do you ask? A brand with a social reputation tends to earn more profit than any other brand.
Conclusion
Thus, it is crucial to keep human welfare a priority of your business. While this will establish a social position for your brand, it makes your brand a reliable source that is relevant to the customer’s needs. Taking the help of KPIs can improve the societal marketing strategies and you can track your overall performance before and after executing a marketing plan of establishing your product in the industry.