Undifferentiated vs. Differentiated Marketing Strategy: Which is Right for Your Business?

Apr 15, 2022 | SEO Guide | 0 comments

While introducing a product, it is crucial to know the objectives regarding customers and products. What do you want to achieve with this product? The knowledge that how this product fulfills the need of the customer and who are these customers considering buying it? These are the objective questions that every marketer asks before introducing a product. Here is when the marketing plan becomes relevant. Why do you ask? The marketing plan comprises the strategies necessary for any product to become a source of attention.
The marketing strategies differ for different products. There are two categories of marketing strategies that you can consider while marketing your product. But what are these two categories and how do they influence marketing strategies?

Differentiated vs. Undifferentiated Marketing Strategies

These highlight the relation of the product with the target audience.

Differentiated marketing strategy and its advantages:

Differentiated products have unique selling points and a specific target audience. These products are different from the rest of the categories. For example, cat food is a product that only pet lovers will buy. The smooth shaving razor is a men’s product having specific features. The differentiated marketing strategies have specific methods to follow and thus generate potential leads. Because these products are different, their marketing strategy needs more market-oriented research, tools, and techniques. But how does the differentiated marketing strategy work?

A differentiated marketing strategy is useful for new products. It provides small businesses to enter the market by announcing low-cost products. Because a different product is something unique among other categories. Selling one product will provide the business owner an opportunity to experience the utility of the product and thus the buyer’s response to it. After analyzing the outcomes, a business owner may consider launching a new product within the niche. Thus, It will be a different way of opening a new industry of unique products. For example, Colgate targets different marketing segments. From children to adults they have unique packaging that attracts customers to consider buying it and thus increases the reach of the product.

Undifferentiated marketing strategy and its advantages

The undifferentiated products do not have a specific audience but it is a common product for every customer. While your product has no unique selling point, it is efficient to consider an undifferentiated marketing strategy to increase reach. But how this marketing strategy work to benefit? The marketing plan highlight undifferentiated product.

For example, the Coca-Cola product has a single undifferentiated market. Therefore, marketers need an initial investment to sell their products. The mediums of advertising can help spread the messages all around. These mediums also include off-page SEO marketing techniques.

    • Tv ads
    • Billboards ads
    • Newspaper ads

Using all these mediums, you can easily spread your message to a wide range of customers and thus generate potential leads

Which is Right for Your Business?

If you are introducing a new product in the industry. What will benefit your product to get target customers? If your product has a unique selling point, the differentiated marketing strategy is your answer. SEO techniques and tools can help you generate an organic audience. Using digital resources such as Google my business is a source of providing relevant information accurately. Social media platforms are also beneficial for directly interacting with the audience to tell

    • How your product is unique?
    • How does it benefit customers’ needs?

Answering these questions while marketing your product can improve your performance. But if you are an already established business and have an undifferentiated product, you can increase reach by taking the help of on-page and off-page SEO techniques and tools. Search engine marketing (SEM) is another way to increase your reach. Taking the help of Paid mediums of digital marketing can help you understand the product’s relevancy and customer’s response to it. By tracking analytics, you can improve your strategies and target areas where you are performing less efficiently. Thus, the marketing strategy allows you to grow your business by taking massive leads through paid resources.

Conclusion

Both strategies help in different domains to drive the target audience and thus grow the business. It is, therefore, crucial to address the needs of customers. The above differentiated and undifferentiated products example can help to understand how you can target your audience by introducing the new product of your niche.