What are TF and CF in SEO? - Just SEO

Trust Flow and Citation Flow are two major components to add potential to your website for good SEO. Because the links your website contains get Google’s attention and thus make your content discoverable on search pages. These links become authoritative when used by different sites. For example, if ten websites use one link, it will become authoritative. Why do you ask? Because ten people are using this link considering it reliable and therefore making it relevant for others as well. The more people use a link, the more relevant it becomes as its authority increases. But it is crucial to remember that this link is also passing authority to the pages that are using this link. Here is when TF CF becomes relevant. The link builders help marketers to determine the quality of one website over other websites. But how do these two differ and integrate to get better results?

Trust Flow (TF) vs. Citation Flow (CF)

In SEO majestic, Citation flow (CF) determines the number of domains linking to a particular link on a website. It reflects the “link juice” a particular site link has and can pass it on to other sites. It is related to the volume of link and show how authoritative a website is based on the score from 0 to 100. But how does it works to determine good backlinks score to your website? The CF metrics analyze the number of backlinks to particular page links and therefore it analyzes the quality of backlinks you create with these tested links. Therefore, the CF determines the number of domains linking to a page link on a website. The more domain links to this particular link on a website, the more this link becomes valuable. The metrics of CF highlight how a blog or content link is influential based on the number of domains linking to it on a website. Thus, the metrics determine the capacity of this link to create an impact on readers searching the niche.

Trust Flow (TF) metrics determine how trustworthy the backlinks are. It is related to the quality of backlinks and often the CF is higher than the TF of a website. As demonstrated in the image, if the trust flow is much low than the citation flow, it refers that website has low-quality backlinks. Because the quality that TF analyzes directly impacts your ranking in search results. If your site has low-quality backlinks, you would not get Google’s attention and thus Google will not reward your content. On the contrary, if your site has high-quality backlinks, it will rank high on search results. Google always gives attention to high-quality backlinks and an updated version of already available content.

How do TF and CF Integrate?

The good ratio between TF and CF indicates the better quality of the backlinks. But what is the good ratio that determines the quality of backlinks? If the trust ratio is higher than the citation flow ratio, it determines that the website is hosting high-quality backlinks.

Both TF and CF integrate and a greater trust ratio than citation ratio indicates the high-quality backlinks. Thus, these backlinks make your content a reliable resource to be discoverable in search results. If you want to check a website’s TF and CF score, there are many sources. For example, majestic.com. Enter the URL of the website in the search bar to check the TF/CF score. Many other SEO tools help to check the TF/CF score of a website.

How do TF and CF benefit marketers?

Since TF and CF determine the quality of backlinks, digital marketers use them to buy and exchange links to rank campaigns, sponsored posts, and services. When you choose a website to buy backlinks, it is crucial to use SEO tools to check the TF and CF scores of the website. Because Alexa rank checker and SEO metrics would not help to analyze the whole performance regarding backlinks. For content creators and bloggers, using TF/CF metrics is crucially important as their primal objective is to drive the audience to their website. Hence, using TF/CF metrics help them analyze the quality backlinks that will eventually rank their content high on search pages.